


Our Vision for Self-improvement



We are a design initiative based in the UK. We make inspiring designs to empower you to follow your dreams and goals. We believe that we should not be pushed by stress and pressure, instead we should be pulled and driven by our dreams and ambitions. Our designs are a reminder that everything is doable when you let your dreams lead you.
Our vision is to make designs that inspire and help you on your journey of self-improvement. Our vision stems from the fact that what we wear can significantly influence our behaviour. For example, wearing a suit may make you feel more confident, whereas sportswear prepares you – both mentally and physically – for a workout. It’s not the fabric of these outfits that affect your behaviour, but the meanings you attribute to these outfits. Our designs are not only intended to be beautiful casual wear, but offer meanings and reminders that inspire you to improve yourself in the same way that sportswear prepares you for a workout. We also offer a variety of decorations for you to alter your environment in such a way that it constantly reminds you and inspires you to achieve your dreams and goals.
We make our unique designs in such a way that they enable you to interpret meanings that are very personal to you. You may find our “Listen to Your Dreams” design resonating if you are trying to cut out the external “noises” and tune in to yourself, or you may relate to our “Go Up” design if you’re trying to find the courage to hold on to your dreams and goals. These are just a few examples and the meanings that you can attribute to our designs are endless.
We are constantly adding new inspiring designs to our collection. Therefore, if you cannot find a design that you can relate to, please let us know your thoughts and we will endeavour to make a design that speaks to you.
Our other services and tools
Finding and nurturing dreams require changing your daily routine to find time for new activities and building them as habits. Therefore, we have created an innovative app to help you build or break habits in a positive way using self-rewarding and positive reinforcement. Lean more.